Before you hire a Houston SEO company, there are a number of questions that you need to ask. These questions will help you choose the right Houston SEO company for your business. The questions should be asked when you initially meet with the company.
What Is Your SEO Process?
The first question you need to ask is about the SEO process that they use. Some companies will not go into detail, but they should be able to provide you with an overview of the process in terms that you can understand. If you do not understand what they are talking about then you should ask them to explain. If they cannot explain in terms you understand then you should look at a different company because many bad companies will try and bamboozle you with technical jargon.
How Long Have They Worked In SEO?
The amount of experience that the people dealing with your account have needs to be considered. If they state that they have more than 16 years of experience then they could be lying because SEO has not been around in the way that we know it for that long. If they have less than 2 years of experience then you need to find out how they learned.
How Do They Acquire Links?
Link building is a major factor in SEO and you need to know how the company will go about getting links. There are 2 ways that you can get links and they are white hat or black hat techniques. It is important that the SEO company you hire only use white hat techniques. The search engines will penalize websites that have used black hat techniques because they are considered unsavory. If the company simply states that they use a secret technique then you need to look at a different company.
How Is Success Measured?
Many people assume that success in SEO is all about the search engine rankings. While this is something that needs to be looked at it should not be the only measurement of success that the company you hire uses. The company should also look at increasing your conversions and increasing the organic traffic that your website gets.
What Is Their Pricing Structure?
The last question that you should ask the company is what their pricing structure is. Many companies will offer a set fee for their entire service. However, most companies will charge a fee for each part of the strategy that they design for your business. It is important that you understand the pricing before you hire them to ensure that you are getting value for money.